昔日数据：对过去数据的重要性

无论是 web 网站还是 app 应用数据一直是开发者和 SEO 编辑的重要指标。数据有时可以为我们提供关于流量、用户行为和营销战略的重要见解和指导。此外它们还可以为我们带来记忆。毕竟仅仅几年前我们可能会直接从谷歌搜索器取得我们需要的信息而不是通过语音助手或者像 Alexa 一样的智能设备。

但是有的时候我们会对曾经的数据轻视甚至无视 —— 这是非常危险的。请看以下几个原因：

1. 昔日数据可以为 SEO 创造额外价值

作为一个 SEO 编辑了解关键词趋势和使用转换率的变化非常重要。如果你对过去数据进行了分析你将了解到那个趋势过去几年如何发展的哪些关键词是你几乎可以肯定地优化的以及哪些页面需要进行重新制作。

通过分析过去数据的趋势你可以提前创建内容和策略计划并确保你的网站和营销计划快速地跟上队列。

2. 昔日数据可以帮助我们确定明天的方向

了解过去几年的数据趋势可以帮助我们预测未来的行业要求。在大数据分析和预测机器学习到来之前人们通过与过去的趋势来制定他们的业务计划以及他们预测未来的市场变化的可能性。

昔日的数据可以帮助我们了解我们的客户群的轻微变化这些变化可能是预示未来可能的趋势。例如如果你注意到你的网站上的某个页面在比以往任何时候都更多地被手机访问那么明天很可能你就需要思考手机号码优化以及布局的转变。

3. 了解昔日的数据可以帮助我们了解自己

回顾过去的数据不仅有助于帮助 SEO 编辑规划未来；它还可以帮助我们了解自己和自己的工作。在过去的3-5年你进步得怎么样你的团队进步得怎么样我们可以通过考虑对过去的努力和成功与失败推论出我们应该向何处前进。

英语文章：

Past Data: The Importance of Looking Back

Whether it is a web site or an app, data has always been an important metric for developers and SEO editors. Data sometimes provides us with important insights and guidance about traffic, user behavior, and marketing strategies. Additionally, they can bring us memories. After all, it was only a few years ago that we may have directly retrieved what we needed from the Google search engine itself, instead of via a voice assistant or a smart device such as Alexa.

But sometimes, we tend to undervalue or even ignore the data from the past - this is extremely dangerous. Here are a few reasons:

1. Past Data Can Create Extra Value to SEO

As an SEO editor, knowing the trend of keywords and the variation of usage conversion rates is important. If you analyze the data from the past, you will know how that trend has evolved over the past several years, which keywords you can optimize almost certainly, and which pages need to be reworked.

By analyzing past data trends, you can create content and strategy plans in advance and ensure that your website and marketing plans keep pace quickly.

2. Past Data Can Help Us Determine Tomorrow's Direction

Understanding past trends over the years can help us predict future industry requirements. Even before big data analysis and predictive machine learning were available, people made their business plans and predicted the likelihood of future market changes by comparing current trends with past ones.

Past data can help us to learn about the slight changes in our audience, which may indicate potential trends in the future. For example, if you notice that a particular page on your website is being accessed more on mobile than anything else, it’s likely that you’ll need to start thinking about mobile optimization and a change of layout.

3. Understanding Past Data Can Help Us Learn About Ourselves

Reviewing past data not only helps SEO editors to plan for the future; it also helps us to learn about ourselves and our work. In over the past 3-5 years, how have you improved? How has your team improved? We can infer where we should be heading by considering efforts and both successes and failures in the past.

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